What was it?
Sustainable adventure-clothing maker, PrAna, teamed up with Camp + King and our awesome crew at Popshopolis to create one seriously unique set of ‘changing rooms’ that did more than sample their 100% organic cotton wares – it helped change peoples’ lives in positive ways.
What did it do?
Complete with moving walls, expansive secret rooms, covert film crews, and hand-picked talent from around the world, the Life-Changing Rooms transported would-be buyers into experiences that literally unfolded right before their eyes. From handling exotic reptiles, snacking on crispy insects, experimenting with facial acupuncture, and even meditating with a bonafide monk – prAna’s Life Changing Rooms opened more than 500 people up to amazing experiences that both challenged and rewarded almost simultaneously!