What was it?
A custom-built trailer turned mobile boutique inclusive of fitting room for gals to test-fit True&Co.’s luxury lingerie collection. Complete with fold-away origami doors, custom awnings and storage spaces, and bump-outs for added square footage.
What did it do?
The Try-on Truck travelled up and down the state of California bringing high-end undies to ladies at yoga festivals, fashion fares, and upscale retail spots.