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True&Co.

Try-on Truck

What was it?

A custom-built trailer turned mobile boutique inclusive of fitting room for gals to test-fit True&Co.’s luxury lingerie collection. Complete with fold-away origami doors, custom awnings and storage spaces, and bump-outs for added square footage.

 

What did it do?

The Try-on Truck travelled up and down the state of California bringing high-end undies to ladies at yoga festivals, fashion fares, and upscale retail spots.