SOBE SPRING BREAK
Flavors with Benefits
What was it?
A collection of custom-made branded cabanas, daybeds, a tiki-style sampling bar, and two branded sampling boats with large SoBe lizards on the sides, equipped with sound systems, daybeds and lounge areas created for SoBe’s Flavors with Benefits campaign during Spring Break.
What did it do?
Traveled to some of the United State’s hottest Spring Break destinations, sampling the brand’s different flavors and offering enhancements to their consumer’s Spring Break experiences.