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Puma

Fenty University

What was it?

A converted 42-foot school bus turned old-school university dorm on wheels.
Complete with lockers, integrated shelving, a custom cash register, and a DJ booth.

 

What did it do?

The Puma Fenty University bus provided influencers in the NYC area the chance to shop at a secret location on Madison Ave., followed by a photo shoot in Times Square and a public shopping day in Soho.